Household and Sites away from Internet sites Memes: The relationship Between Cohesiveness, Uniqueness, and Quiddity Concreteness

This research utilizes a huge-level quantitative data to reveal structural models off sites memes, focusing on 2 forces you to definitely join her or him together with her: the brand new quiddities of each meme nearest and dearest and simple popular features of the fresh broader memetic fields. Using blogs and you will network research away from 1013 meme occasions (also videos, photo, and you may text message), we talk about memes' prevalent quiddity versions and you can generic have, as well as the ways that it relate to each other. Our very own findings reveal that (a) highest cohesiveness away from meme group are regarding the a greater individuality of its universal features; and you may (b) the new concreteness regarding meme quiddities are of the cohesiveness and you can individuality. We discuss the implications of these findings to the comprehension of websites memes and participatory society.

Websites memes, items of electronic articles you to definitely spread around the net in numerous iterations, features has just sparked scholarly attention around the multiple fields (Bennett & Segerberg, 2012 ; Milner, 2012 ; Shifman, 2013 ). Some knowledge take good qualitative method of examining the cultural concept of memes, in the following post i employ higher-scale quantitative analysis in order to reveal certain rules and you may regularities underpinning so it evidently chaotic areas. Memes try an integral part of the fresh new fantastically dull “internet diet” of numerous Individuals, casually showing up inside visits to networks like Youtube, Twitter, and Reddit. Yet the memetic active try far from becoming superficial. They require disparate users globally to do from inside the performance, undertaking and circulating content when you look at the several differences with each other divergent systems, while keeping its attraction and preferred attributes.

Parents and you will Networking sites from Web sites Memes: The partnership Between Cohesiveness, Individuality, and Quiddity Concreteness

So it paper aims at dropping white about precisely how Web sites memes will still be fastened together with her even after their active and lively contexts out of articulation. In very first area i place the back ground for the journey by reflecting the stress involving the options that come with individual meme era, meme parents, and also the entire memetic network. We define internet sites memes while the categories of electronic textual products written and you will provided by of numerous professionals, which can be bound with her of the a few forces: (a) a provided quiddity that’s certain to every family unit members, constituting the only one essence; and you can (b) a great deal more general qualities out of function, blogs, and posture that draw for the events of your “meme society.” Strengthening about this conceptual differences, we within the following region the fresh new seeks at the rear of this study: to incorporate a summary and you will study of your own commonplace quiddities and simple top features of sites memes also to study the new connectivity ranging from him or her. In particular, we wish to take a look at the partnership amongst the cohesiveness out of meme family (i.age., this new the amount to which period act like both), this new individuality of generic characteristics underpinning her or him, while the concreteness of one’s quiddities binding them. To address these desires, we operating articles study to the a wide try of meme period, following additional mathematical and you can system studies. On the finishing area, i mention how our very own analysis, according to the theoretical difference between quiddities and you may standard attributes, falls out light into the dualities out-of “networked selves” constituting modern-day electronic cultures.

Meme Family members and you may Binding Quiddities

The definition of meme is coined by Richard Dawkins on Selfish Gene ( 1976 ) to explain brief systems off society you to spread from individual person by duplicating or simulation. Predicated on so it initial conceptualization, memes are conceptual info, texts otherwise strategies. Memetic diffusion is dependent on a variety of repetition and you may version: As the power to duplicate memes in different contexts is actually practical to their profits, re-manufacturing has to be versatile sufficient to adapt to altering items Over 50 dating apps free. It condition regarding flux causes a tendency to identify memes merely retrospectively, after they possess propagated. Therefore, for example, the initial four notes regarding Beethoven’s Fifth Symphony had been recognized as a beneficial meme simply once they traveled to many areas of the new world and you can had been included in a wide array of cultural items comprising advertising, kid’s programming, and you will video clips (Blackmore, 1999 ).


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